Blogs And Blogging Services
Blogs are written on topics, for example growing strawberries, and are aimed at providing informative and valuable content for the reader. The idea is that a Blog will be related to the business conducted so will also help increase the websites targeted search engine results. Blogs should be non-salesy and regularly updated to provide fresh content for both visitors and search engines.
Blogs work because:
- They create a community based on shared interests, needs, wants, desires, concerns etc;
- They help promote your business to search engines;
- They help position your business as an expert allowing you to show your credentials;
- They come across to visitors as open and honest communication;
- They enable open dialogue directly between your business and customers;
- They provide almost instantaneous feedback and help illustrate passion about a topic;
- They help promote and build long term two way trusting relationships.
Blogs need to be integrated into a business’s website in order to be most effective. Using a subfolder or sub-domain for physical integration depends upon the strategy of the Blog. Platforms that can be used to help Blog creation and management such as WordPress, Blogger and Typepad.
PR Marketing Services
Public Relations, or PR, and the use of press releases provides many opportunities for businesses online to announce new products and services, events, awards etc. News needs to be informative and have some relevant interest.
Good releases provide an excellent resource for SEO by:
- Helping sites gain visibility on search engines for relevant keywords;
- Giving sites powerful backlinks;
- Triggering Google Alerts for certain keywords;
- Appearing in Google and Yahoo News for keywords.
Writing good releases is both an art and a science requiring an understanding of what people read together with knowledge of what search engines like and don’t like. Search engines frown upon articles stuffed with keywords so good structure is necessary.
Distribution services, such as PRDirect, provide a fast way to get your releases to become web content. It is important to provide this type of distribution service with a synopsis at the beginning of the release and pull readers into the main body of the release.
