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Last year in November Google took Instant to a new level on Google.com by implementing Instant Previews. These previews provides a graphic overview of the search result and highlighted the most relevant sections, making Google searches as easy as flipping through a magazine. Now Google has decided to bring the same benefit to Google’s ads [...]
Google has officially announced that the PANDA update has now been rolled out into UK. This update was originally launched in the US back in February and has now been launched world wide. The update is intended to demote sites which scrape content from others, to the UK and other English-language Google users. A number [...]
Daniel Rasmus has been occupied with deep research on Angry Birds, having become one of the top 300 players on the iPad HD Free version, out of a community of over 1 million players. That may be sad, but then again, it is deep research. Every time he flings an Angry Bird he thinks about [...]
The internet currently accounts for a 25% of all UK’s businesses advertising spend, according to latest figures. These figures reveal that the value of internet advertising has grown by 12.8% in 2010, therefore breaking through the £4bn barrier. A study by the Internet Advertising Bureau (IAB) and the accountants PwC found that internet advertising spend [...]
Websites that use behavioural advertising with cookies are about to get a shake up regarding the rules. These new laws will come into force on the 25th May 2011, and they state that companies that use cookies to track their visitors must get “explicit consent” from their users. The European e-Privacy directive which comes into [...]
STOP shouting and start talking. That’s the message to Dorset businesses from the digital marketing boss at one of the world’s biggest companies. Allister Frost is head of digital marketing strategy at Microsoft and he made a visit to Bournemouth University to be keynote speaker at the fifth annual Mike Warne Marketing Communications Lecture. Discussing [...]
J C Penny was ranking at the number one spot for key terms like dresses, bedding and area rugs, for months and most importantly around the festive period. These weren’t the only terms though they ranked highly for furniture, skinny jeans and many others too. Google states that its main objective is to trawl throughout [...]
By the end of 2011, it is estimated that one billion users around the world will be connected to the mobile web. Because of the surge of web-enabled mobile devices, mobile usage is now on the up: searches on smartphones and tablets have increased by 25% in the last year, and the world of mobile [...]
Google has run a test to see if search engine rival Bing has been copying its results. Google believed that Bing had been watching what people search for in Google and then which ever results get the most visits are the results Bing ranked higher. Bing hasn’t denied any of this and as a result [...]
The advertising standards authority have launched a campaign to raise awareness to website owners to regulation changes that give the ASA powers to regulate advertising on the internet. As of 1st March 2011 online marketing communications on a companies’ own website and on other third party sites under their control, such as Google AdWords and [...]
