As the digital age takes a new step into our living rooms and social circles, so too are monitoring agencies and the federal government as they look for legislation to being controlling digital marketing and its reach. In addition to possible new legal implications, the digital marketing industry is expected to experience double digit growth in digital marketing campaigns.
The Advertising Standards Agency is planning on covering the digital arena in 2011 as it looks to expand its power and control over the populace and industry. Little has been said on what they plan to do in 2011 and what it will mean for companies like Google, Groupon, and the millions of small businesses. But one thing is certain, things will begin to change and we must stand up and monitor the process to ensure it benefits everyone.
Focusing on the positive aspects of digital marketing, recent research conducted shows that few small businesses actually use digital marketing as an advertising strategy. In addition, the few small businesses who do use online ad campaigns state they understand very little and have no clue concerning the ROI of their ads. This information may be shocking to some, but it is a good omen that there are billions of dollars waiting to use the online advertising platform, all they need is a helping hand to guide them through the processes.
In conclusion, rise to the challenge today with companies like Groupon, and take your digital marketing firms to a new level by providing your customers with the tools necessary to see the results of their advertising investments and how beneficial online marketing can be for their companies.
