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The advertising standards authority have launched a campaign to raise awareness to website owners to regulation changes that give the ASA powers to regulate advertising on the internet. As of 1st March 2011 online marketing communications on a companies’ own website and on other third party sites under their control, such as Google AdWords and [...]
Google officially announced that the highly anticipated new ebook platform, “Google Editions,” will be released at the end of 2010. It is believed that the new platform will not only put a dent in Barnes & Nobles’ Nook and Amazon’s Kindle, but that they will be providing millions of books for free. It will also [...]
A $6 billion deal for Groupon.com, shows us just how important digital marketing can be! Coupons have become a time honored tradition among frugal families and a way to clear out overstock and clearance items for businesses. Yet newspapers and mailings have their shortcomings with most of the coupons being thrown in the garbage or [...]
The importance of digital marketing for any business could not be higher especially when the average amount invested in online marketing is rapidly increasing and outstripping traditional mediums such as TV and Print. Due to this it is very important that the digital agency you choose get the best possible return on investment for you. [...]
With the steady decline of traditional marketing and advertising, the worldwide spend on traditional marketing methods could fall while online methods are highly likely to rise.
