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J C Penny was ranking at the number one spot for key terms like dresses, bedding and area rugs, for months and most importantly around the festive period. These weren’t the only terms though they ranked highly for furniture, skinny jeans and many others too. Google states that its main objective is to trawl throughout [...]
Google has run a test to see if search engine rival Bing has been copying its results. Google believed that Bing had been watching what people search for in Google and then which ever results get the most visits are the results Bing ranked higher. Bing hasn’t denied any of this and as a result [...]
Recently there has been a flurry of stories about Google’s search quality dropping. Analysing some of these recent articles, you might think that their search result quality has actually got much worse. The short answer is that according to the evaluation metrics that Google has refined over more than a decade, Google’s search results quality [...]
