Google has officially announced that the PANDA update has now been rolled out into UK. This update was originally launched in the US back in February and has now been launched world wide.
The update is intended to demote sites which scrape content from others, to the UK and other English-language Google users.
A number of prominent UK technology news sites have seen their Google rankings drop substantially but some sites – including Google’s own YouTube and the video site Vimeo, as well as other technology sites including Techcrunch and Mashable, and newspaper sites for the Mirror and The Independent – get a boost.
The update hasn’t worked perfectally though as a number of original content sites were hit, including the British Medical Journal.