Last year in November Google took Instant to a new level on Google.com by implementing Instant Previews. These previews provides a graphic overview of the search result and highlighted the most relevant sections, making Google searches as easy as flipping through a magazine.
Now Google has decided to bring the same benefit to Google’s ads with Instant Previews for Ads. Instant Previews for Ads is rolling out to US users in late April and will be rolling out internationally over the coming weeks. The Instant Preview icon will appear next to ads on Google.com allowing searchers to preview the adverts landing page. Instant Previews allow your customers to quickly preview a page to see if its content matches what they’re searching for.
This allows any potential customers to preview your landing page before they arrive, Instant Previews helps you get even more highly qualified traffic to your site and can maybe reduce the number of bounces and improve conversion rates. Instant Preview clicks are free of charge – you’re only charged if a user clicks through to your actual landing page.