The internet currently accounts for a 25% of all UK’s businesses advertising spend, according to latest figures.
These figures reveal that the value of internet advertising has grown by 12.8% in 2010, therefore breaking through the £4bn barrier.
A study by the Internet Advertising Bureau (IAB) and the accountants PwC found that internet advertising spend grew three times as rapidly as in 2009.
It has also outpaced the rest of the advertising market, which has recovered slowly after dipping during the recession.
Chief executive of the IAB, Guy Phillipson, said: “Major brands restored their advertising budgets in 2010 and online was a big winner.”
The largest growth area was display advertising on social networks such as Facebook, which has grown by almost 200%.
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