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STOP shouting and start talking. That’s the message to Dorset businesses from the digital marketing boss at one of the world’s biggest companies. Allister Frost is head of digital marketing strategy at Microsoft and he made a visit to Bournemouth University to be keynote speaker at the fifth annual Mike Warne Marketing Communications Lecture. Discussing [...]
As the digital age takes a new step into our living rooms and social circles, so too are monitoring agencies and the federal government as they look for legislation to being controlling digital marketing and its reach. In addition to possible new legal implications, the digital marketing industry is expected to experience double digit growth [...]
Causes, Advertising, & Fun that Spreads Virally Like a Wildfire Facebook has become the juggernaut of the web, even surpassing mentions of Google, as the powerhouse to follow. With hundreds of millions of page views a month and tens of millions of loyal daily users, it is no wonder they are able to command such [...]
New Tech, More Control, High Returns for All Performance Mash, a ground-breaking partner management system developed by a new firm called Performance Horizon Group. The firm brings with it several seasoned veterans in digital marketing, affiliate marketing and technology who are looking to change the industry using the latest trends and software. Essentially, the new [...]
A $6 billion deal for Groupon.com, shows us just how important digital marketing can be! Coupons have become a time honored tradition among frugal families and a way to clear out overstock and clearance items for businesses. Yet newspapers and mailings have their shortcomings with most of the coupons being thrown in the garbage or [...]
The importance of digital marketing for any business could not be higher especially when the average amount invested in online marketing is rapidly increasing and outstripping traditional mediums such as TV and Print. Due to this it is very important that the digital agency you choose get the best possible return on investment for you. [...]
