Internet Marketing Services
Internet Marketing, also known as Digital Marketing and Web Marketing, encompasses a wide rank of stand alone and related tools that enable businesses to generate awareness of their business, products and services. These tools change frequently and new ones are always being developed to it is a moving target.
We at The BIG Agency are happy working with existing marketing departments of large businesses, small businesses, one-man bands and agencies needing a specialist to outsource too regardless of your business type. We specialise in quality volume lead generation and conversion strategies that also often encompass more traditional marketing tactics to help differentiate businesses and give them a competitive advantage.
Whether you need a complete marketing strategy or just a particular tactical implementation it is FREE to contact us for an initial, without obligation, exploratory conversation.
Since 1998 (yes we were one of the first in the marketplace!) we have worked with clients including large financial institutions, publishers, education and training providers, a charity, Bond Street jeweller, recruitment and property.
Digital Marketing Strategy
Every business needs a researched, planned, resourced, tested, managed and monitored Internet Marketing Strategy. In order to be able to develop a profitable strategy with the highest Return On Investment (ROI) it is necessary to fully understand your business, the market place, your customers, your competitors and, of course, the tools available to you. For example, when is a Search Engine Optimisation (SEO) strategy more profitable than a more easily monitored Pay Per Click (PPC) campaign? The answer is not straightforward and depends on many variables – this is where The BIG Agency’s expertise, knowledge and experience can assist you.
Services We Offer:
Search Engine Optimization
Organic search, for example when someone searches for a product you sell on Google you details appear high-up in the unpaid or organic results, forms a major part of all customers use of the Web. Companies need to rank on the 1st page of the major search engines in order to maximise their lead volumes and conversion rates. In order to get onto the 1st page of Google requires a constant, and often changing, strategy including proper website structure, relevant and quality content, back-links (from external sources) etc.
View our search engine optimization services
PPC Management
PPC is well know but generally poorly understood and executed. There is more to PPC than just buying leads as competition has meant that PPC campaigns need to reflect what customers really want and deliver the content they desire. Get this right and the cost of generating leads comes down and your adverts ranking will go up!
View our ppc management services
Web Design and Copywriting
Having a glossy, colourful and ‘nice to look at’ type of website does not mean you will be successful. Most of the profitable sites are simple and easy to read. The human eye follows certain patterns when reading and it is vital to understand these and apply them to web design. Similarly good copy can help draw readers into what you want them to read, for example powerful headers, and help you develop the optimal user experience. You can monitor which pages see readers exiting your website and thus test and adjust copy accordingly. Copywriting skills are also vital for SEO work and knowing what engines want to see that they deem relevant to people using their search engine.
Social Media
Social Media is part of the Web 2.0 era allowing people to interact. It is an ideal vehicle, if used correctly, to really get to know your customers and what they do and don’t like about you and your products and services. Those businesses most attuned to their customers will find it easier to promote their business and influence prospects buying behaviour.
View our social media marketing services
E-mail Marketing
E-mail is a great, highly targeted and personal way to keep in contact with your leads (prospects) and customers for little cost. After investing in generating leads it is vital to keep communicating with them in order to maximise their ‘life-time value’.
View our email marketing services
Usability and Accessibility
Following on from Web Design and Copywriting the importance of websites being easily navigated and simple to find the information users want is vital to retaining users and encouraging them to leave contact details, visit again refer others to your site. With the global reach of the Internet Accessibility has become a hot topic. Many web users are disabled and as more older people adopt the Internet the requirement of larger text options and subtitles for audio and video is of paramount importance in gain a competitive edge.
Internet Content Creation and Internet Copywriting
The Internet is about content, more especially relevant and quality content, whether this be articles, video, audio, comments, postings, opinions etc. Creating it with the ideal user (i.e. customer) in mind and knowing what hot content is is vital. Once this is done the next step is to make sure it is correctly optimised for the search engines to find.
Blogs and Online Public Relations (PR)
Traditional PR does not have the reach that the Internet PR does. Creating and monitoring on online ‘buzz’ can help build a small business rapidly and for very little investment if you get it right. The rapid emergence of Internet vouchers, videos and articles that can be shared by everyone gives a great opportunity to capture your potential customers key marketing data such as their e-mail address. This is a great step then into turning them into a paying customer. Distributing and targeting PR on the Web is a time consuming job which relies often on specific knowledge and contacts.
View our blogging and pr services
Reputation Management
A major advantage of the Internet has been the ease and speed of communication and Social Media such as Twitter and Facebook has increased this even further. The downside however is that bad news and reviews also circulate quickly and can damage a business very fast. Bad publicity also hangs around the Web as either active or ‘cache’ content for a long time so having a continual Reputation Management monitoring and control strategy is vital.
View our reputation management services
E-commerce
Being able to sell directly from a website and take payments is not a new idea. The correct design and integration of ‘trolleys’ and payment systems can increase the number of sales and decrease ‘aborted’ purchases dramatically. Clever use of copywriting and design tricks helps make e-commerce much more successful. Included within e-commerce are membership websites which are an excellent way of creating brand loyalty and building long-term relationships and trust.
